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Brazilian Keratin step by step

http://www.inoar.net/Step1.pngSTEP 1

Apply Inoar deep cleansing shampoo, massage into the hair.


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wash 2 times and the 3 time Leave the shampoo on the hair few minutes, it will help opening hair cuticles getting it ready for the treatment


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Towel dry to remove excess water


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Blow-dry the hair completely, it is not necessary to use a brush at this time.


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Place a sufficient amount of the  Hair Treatment formula into a bowl for easy access.
Apply the product with a tint brush starting about 1⁄4 inch from the scalp.
Comb out excess product so the hair is not oversaturated.

Let the product sit on the hair for 20 to 30 minutes for complete penetration.


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Blow-dry the hair completely with the blow dryer  on the medium setting and a round brush.

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Apply the flat iron at 450 degrees Fahrenheit or 235 Celsius degrees in small sections, at least 7 to 10 times for each section in order to seal the hair cuticles completely.


What is Keratin?

Keratin is a natural repairing substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage.Keratin is high in sulphur and the amino acid cystine, which make it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is the main protective substance in our hair, skin and nails. 

What is the Moroccan Hair Treatment (Marroquino) - Intelligent Straightening?

It is an advanced method for hair straightening. It is more advanced than the traditional Keratin treatment. The traditional treatment required a three-day wait period before washing the hair. The new treatment by Inoar Cosmetics allows you to wash the hair just one hour after completing the treatment. This is a real advancement you'll not find anywhere else.  

Can I apply the Inoar Marroquino Treatment on damaged hair that has been coloured?

Yes, you can use the treatment on hair that has been damaged by chemicals. It will not break down your hair. It will hydrate it and bring it to a beautiful natural effect. 

How long after the first-time application should I do the treatment again?

You can treat your hair with the Marroquino treatment as many times as you want until you achieve the desired straightening effect.  

For how long does straightening effect last after treatment?

The straightening effect last around three months, depending on how many times you have done it and the care you provide to the treated hair. This will also depend on the texture of your hair. We recommend you wash your hair with salt-free shampoo. We have a maintenance kit which will help your treatment last longer. 

How many times do I have to apply the treatment for a good straightening effect?

Generally one to two treatment sessions will provide a great effect. The need for more treatments will depend on the hair texture.  

What is the most common effect achieved after the Marroquino Treatment?

From the first-time application you'll notice a high degree of straightening effect. The product repairs, rebuilds, and hydrates the hair providing a soft and silky effect.

Does this product irritate the eyes or cause smoke?

This treatment when used by a trained professional will not cause eye irritation or heavy smoke. It is suggested that the professional work in an open area such as a salon and not in a closed room. The use of gloves are recommended but not required. 

How much product should I use?

You should follow the instructions provided with the kit and listed on the bottle. More or less product may be used depending on the length of the hair. You should never apply too much product to the hair. Adding more product than is necessary will not alter the final result. Too much product will leave the hair heavy and difficult to straighten and will create excess smoke when using the iron.  

 What type of flat iron should be used?

Only porcelain flat irons should be used. Porcelain flat irons will give you the best results and protect the hair from the heat. Never use a metal iron as metal irons retain some of the product and do not give the desired effect. 

Is there any special care I should give my hair to make the treatment last longer?

To prolong the effects of the treatment, only certain products should be used on your hair. It is recommended that you use a shampoo without salt, mask or reconstructive and leave-in to help your treatment last longer. If possible, you should use the same brand or line of products as was used to straighten your hair.  

Can I apply the product on the same day on which I have colored, bleached/lightened or straightened my hair?

The product may be used at any time, including just after or before a coloring, bleaching/lightening or straightening treatment.

Does the product come with step-by-step instructions?

Step-by-step instructions are included with the product. The instructions are also included on the bottles.

How many applications may be done with one bottle (1000 ml, 1 liter)?

Each bottle includes enough product for about 15 applications on medium-length to long hair.

 My hair has been treated with products containing tioglicolato of ammonia and Pyrogallic acid. Can I used the product on my hair?

Yes, there are no incompatibilities for hair which has already been treated with other straighteners.  

Will my hair get damaged after straightening treatment?

Brazilian keratin straightening will improve the hair condition a lot leaving it soft, shiny and really easy to manage.

Can I go into the pool or ocean after the treatment?

Yes, I would recommend to leave the treatment settle for about a week before going swimming.The treatment is wash out quicker by sodium chloride and chlorine.Sodium chloride(salt) is in sea water and chlorine in most swimming pools and spas.

Can I do this treatment while pregnant?

It is not recommended to do this treatment while pregnant.

Do I have to do a touch up on my next visit or the whole head?

The treatment washes out over time so the whole hair will need doing again. There is no regrowth to deal with and as you do it more the treatment builds up on hair and it lasts longer and longer each time you do it.


Written by Rodrigo Virginio — August 09, 2013

Keune Professional

Keune is an independent family owned Dutch producer of professional hair care which was established in 1922 by Jan Keune, one of the founders of the perm formula. Keune products has developed into a multinational range specialising in high quality hair care for the beauty industry. Consisting of four main ranges which include the Care Line, Blend line, Design line and So Pure Line these products will enhance, repair and control any hair type and style.

Written by Rodrigo Virginio — February 24, 2012

Inoar Cosmetics

Inoar Cosmetics is a Brazilian company that manufacturers products pertaining to hair care within the cosmetics industry. The company was funded in the year of 2000 and it was the first enterprise to introduce the Moroccan Keratin Treatment in the global market. Due to this success, Inoar is now the reference to other brands seeking to unlock the secrets of our unique formula, unequaled in quality and customer satisfaction.

Inoar Professional is Brazil’s Pioneer in Brazilian hair straightening and has developed the latest techniques and products over the years, we are now very proud to share our works and skills with all hairdressers who want to discover the secrets for a perfect hair. Quality control and innovative hair care development make Inoar a highly competitive company in today’s market. Its team is shaped by experts in a wide range of sectors.

Inoar cares about consumers and hair professionals, developing high end products to reduce the time spent at the Hair Salon. Brazilian Keratin Treatment is a revolutionary hair treatment and it’s a must do process for all hair salons. Inoar’s sharp market vision and vast line of products have made us leader in the cosmetics field, delivering modern and efficient treatments. All the Inoar products are imported to the country legally and comply with the UK and EU health and safety regulations.

Written by Rodrigo Virginio — February 24, 2012

Welcome to RENEW HAIR Professional

Renew Hair Professional cares about consumers and hairstylists professionals, developing high end products to reduce the time spent at the Hair Salon and satisfaction with the result achieved using our products.

Brazilian Keratin Treatment is a revolutionary hair treatment and it’s a must do process for all hair salons. Renew Hair Professional sharp market vision and vast line of products, have made us one of the leaders in the cosmetics field, delivering modern and efficient treatments. All our products are imported to the country legally and comply with the UK and EU health and safety regulations.

Renew Hair Professional is a wholesale distributor and retailer for Inoar Professional.

We are based in Oxford and have a simple philosophy: We only sell products that we use in our hair salons.

Written by Rodrigo Virginio — February 16, 2012