About Renew Hair Professional

Founded by hairstylist Rodrigo Virginio, Renew Hair Professional was created from a passion for professional haircare and a simple belief: great products should deliver great results for both hairstylists and their clients.

With years of experience behind the chair, Rodrigo understands what professionals look for in a treatment — and what customers want from their haircare: effective products, beautiful results and hair that feels as good as it looks.

Today, Renew Hair Professional brings together our own professional haircare range alongside trusted international brands, including Inoar Professional. From keratin and smoothing treatments to everyday haircare and specialist aftercare, our range is selected with real salon experience in mind.

Whether you're a professional looking for reliable, high-performance products or a customer looking for professional-quality haircare at home, we're here to help you find the right solution.