Learn how a professional keratin treatment works, from cleansing and application to heat sealing and aftercare. Our step-by-step guide explains the process, what to expect and how to help maintain smooth, manageable results.

Learn how to care for your hair after a keratin treatment and keep your smooth, shiny results looking their best for longer. From your first wash and choosing the right aftercare products to heat protection, hydration and swimming, discover our essential keratin aftercare tips.

Discover the benefits of a gentle, naturally derived haircare routine with our Restore & Repair Hydrate Shampoo & Conditioner, formulated with organic grape extract, orange blossom and aloe vera for soft, hydrated, shiny hair.

Looking for a keratin treatment for clients with allergies? Discover Thermosilk - a vegan, formaldehyde-free smoothing treatment chosen by salons.

Discover the story behind Inoar Professional, the Brazilian haircare brand known for its keratin and smoothing treatments. Learn about its professional expertise, innovative approach and range of salon-quality haircare.

Renew Hair Professional brings together professional haircare chosen with real salon experience in mind — from our own range to trusted brands including Inoar. Quality products, professional expertise and results you can see and feel.